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Black Friday Week and Cyber Week resulted in a 2% dollar and nearly 5% unit decline from last year, according to new report.
December 17, 2025
By: Melissa Meisel
Overall retail spending held steady in November, with 1% growth and flat unit demand, but spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability, according to a new report from Circana. In the combined four weeks ending Nov. 29, 2025, overall U.S. retail sales revenue grew 1%, while unit demand remained flat once again compared to the same time in 2024. Non-edible consumer packaged goods dollars were up ...
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